Content
Calendar, UGC posts, creative library — everything you publish and everything your community posts about you.
The Content section of Scrollmark is where you plan what goes out, watch what comes in, and keep the raw material that feeds both. Three tools, one workflow:
Calendar
Plan and schedule posts across Instagram, TikTok, and Facebook.
UGC Posts
Find every post, comment, and review that mentions your brand.
Creative Library
Your uploaded media, AI-spliced clips, and Canva designs in one place.
How the pieces fit together
A normal week on Scrollmark looks roughly like this:
- A creator posts something that mentions you. It lands in UGC Posts.
- You save the ones you like. They become raw material.
- You upload the raw material (or pull in a Canva design) into Creative Library.
- You open the Calendar, drag in the media, write a caption, pick a time, and schedule.
- Scrollmark publishes it.
Every step lives in the left sidebar under the Content section: UGC Posts, My Posts, and Creative Library. The video-splicing tools live inside the Creative Library's AI Clips tab.
The Calendar is usually where you start
One rule
Don't treat the Calendar as a to-do list. Treat it as a publishing contract with your future self. If a slot is on the calendar, it goes out. If it isn't ready, it stays in drafts.
Scrollmark supports three post types across the platforms you connect:
| Post type | TikTok | ||
|---|---|---|---|
| Post (feed) | Yes | Yes | — |
| Story | Yes | Yes | — |
| Reel | Yes | — | Yes (video) |
Ad posts and carousels are handled per-platform during compose.
What lives where
- Plan the week → Content Calendar
- Find what people are saying about you → UGC Posts
- Store media, generate AI clips, pull in Canva → Creative Library
- See what already went live → My Posts in the sidebar (sync from Instagram, Facebook, TikTok, and Twitter)
My Posts vs. Calendar — what's the difference?
This one trips new users up. Both look like galleries of your content.
| Section | What it shows | When to use it |
|---|---|---|
| Calendar | Posts you drafted or scheduled in Scrollmark | Planning, scheduling, editing pre-publish |
| My Posts | Posts that are already live on the platform (synced back from Instagram, Facebook, TikTok, Twitter) | Auditing what went out, grabbing a published asset for reuse |
If you want to know what you're about to publish, use the Calendar. If you want to know what you already published, use My Posts. They're complementary — most teams have both pinned.
Connecting accounts comes first
None of these tools work until you connect at least one social account. That lives in Social Accounts in the left sidebar. Instagram, Facebook, TikTok, and Twitter are supported. If a connection's token expires, the Calendar will show a yellow banner until you reauthorize — posts scheduled against an expired token will fail.
Where to start
If you're brand new, start with the Content Calendar. It's the surface you'll spend the most time on.