Social listening
Find Instagram posts that mention your brand, hashtags, or topics from accounts you don't own.
Your own analytics only show what's happening on your accounts. Social Listening shows what people are posting about you (or your topics) from their accounts. It's where you catch UGC you'd otherwise miss, find creators worth engaging, and spot a crisis before it spreads.
Where to find it
Click Social Listening in the left sidebar. It lives in the Analytics group, under Generate Reports.
What you're looking at
Open Social Listening and you'll see a masonry grid of Instagram posts. Each card shows:
- The media (photo, video, or carousel)
- The caption
- Like and comment counts
- The timestamp
- The creator's handle
These are not posts from your account. They're posts from other Instagram accounts that Scrollmark has pulled in based on the topics and hashtags you've configured for your brand.
Instagram only (for now)
The social listening view filters to Instagram accounts. Other platforms are not yet supported in this view.
The account switcher
The top bar has an account selector. If you have multiple Instagram accounts connected, pick one to see the listening feed for that account's configured topics. The feed recomputes when you switch.
Searching the feed
Social listening has a search bar with two modes, picked via the dropdown next to it:
Media
Search by what's *in* the media — visual concepts, objects, scenes.
Caption
Search by words that appear in the post caption.
Both modes use semantic search, not exact keyword matching. That means you can search for "beach sunset" and get posts where the caption says "golden hour by the ocean" — the search understands meaning, not just letters.
Media search
Pick Media from the dropdown and type a phrase describing what you're looking for visually. Good queries:
woman holding coffee cupdog on a hiking trailred sneakers outdoors
Scrollmark returns posts where the image or video matches the concept, regardless of what the caption says.
Caption search
Pick Caption and search the text of the post captions. Good queries:
honest reviewgame changerworth the hype
Because it's semantic, "honest review" will also pull back "real talk" or "being transparent about this."
Leave the search blank to see everything
An empty search bar shows the full feed of posts under your configured topics. Use search to narrow down when there's too much to skim.
What to do with what you find
A few ways teams use this view:
Catch UGC to re-share
Spot a post where a creator is showing off your product, then share it on your own feed or story. Always get permission first.
Find creators to reach out to
The handle on each card links back to that creator's Instagram profile. If someone is consistently posting great content in your niche, start a conversation.
Monitor sentiment around a launch
After a product drop or campaign, search by campaign keyword in caption mode. Scan for early reactions before they hit your own comments.
Spot an emerging issue
If a lot of posts suddenly mention the same problem, you want to know before it becomes a PR moment. Check the feed daily during launches.
Configuring what gets listened to
The topics and hashtags shown in Social Listening are configured per account at the brand level. If the feed is empty or showing the wrong kind of content, the fix isn't in this view — it's in your topic configuration.
Topics need to be set up first
If Social Listening shows "No Data Found" for every account, no topics or tracked hashtags have been configured yet. Reach out to support or your Scrollmark contact to get topics set up for your brand.
Limits to know about
- Instagram only — Other social platforms aren't listened to in this view.
- Feed depth depends on hashtag volume — A niche hashtag may pull back only a handful of posts. A broad one pulls hundreds.
- Posts are cached — The feed isn't strictly live. Expect a delay of minutes to hours between a post being published and appearing in your feed.
- Private accounts are never shown — Scrollmark only pulls posts from public Instagram profiles.