Automations
Journeys and social loyalty — how Scrollmark keeps working when you're asleep.
Automations are the reason you bought Scrollmark. Every comment, DM, story reply, and caption mention is a chance to start a conversation — but there are only so many hours in the day. The building blocks below let one person run the engagement workload of a team.
The mental model
A journey runs forever, triggered by an event. Social Loyalty tracks who your superfans are. Rewards ship them something when they hit a threshold.
The building blocks
Journeys
Event-triggered flows. A comment lands, a DM arrives — Scrollmark runs the next step automatically.
Triggers and actions
The vocabulary of every journey: what can kick it off, what it can do next.
Social Loyalty
Award points for engagement, set reward tiers, and welcome new fans — all on autopilot.
Where they live in the sidebar
| Sidebar label | What it is | Typical run-time |
|---|---|---|
| Journeys | Always-on, event-triggered flows | Indefinite |
| Social Loyalty | Points + welcome + reward tiers | Always-on |
How to choose
Start with the question "when should this run?"
- "Every time someone does X" → build a Journey. A new comment, a DM with a keyword, a story mention — any repeatable event.
- "Whenever a fan hits 200 points" → configure a Reward Tier inside Social Loyalty. Scrollmark tracks points and fires a reward journey when the threshold is crossed.
Before you build anything
Connect the right social account
Journeys and loyalty run per-account. Head to Social Accounts and make sure the handle you want to automate is connected.
Pick the platform
Instagram has the deepest support (journeys, templates, loyalty, reward tiers, welcome journey). Facebook supports journeys. TikTok and LinkedIn support journeys in beta.
Start from a template if you can
The templates shelf on the Journeys page has pre-built flows for keyword DMs, lead collection, comment responders, and more. Editing one is faster than starting from a blank canvas.
Run one of everything
The best Scrollmark setups we've seen run one always-on journey per recurring moment (comment responder, DM keyword) and one loyalty program rewarding their top 1% of fans. Not ten of each. Start small.