Analytics & Insights
Dashboards, reports, and social listening — the numbers that tell you what to do next.
Most analytics tools dump a wall of charts on you and call it a day. Scrollmark is built around a simpler question: what should I do differently this week? Every dashboard, report, and listening view in this section ladders up to that.
Where to find it
The Analytics tab in the left sidebar has three entries: Analytics, Generate Reports, and Social Listening. This section of the docs covers all three.
The three surfaces
Dashboards
Live views of your reach, engagement, journeys, and social-driven revenue.
Generated reports
One-click PDFs and JSON reports — audience insights and competitor analysis.
Social listening
Find posts that mention your brand, hashtags, or topics from outside your own accounts.
What lives where
| If you want to know… | Go to… |
|---|---|
| How my posts performed this week | Analytics → Posts & Engagements |
| Whether my journeys are actually triggering | Analytics → Journeys |
| How much revenue social drove | Analytics → Social Attribution |
| A brand-health snapshot to send my boss | Analytics → Reporting Home |
| A polished PDF for a stakeholder review | Generate Reports → Audience Insights |
| How we stack up against a competitor | Generate Reports → Competitor Analysis |
| What creators are posting about our hashtag | Social Listening |
Filters that apply everywhere
Every dashboard under Analytics shares the same filter bar at the top:
- Date range — Last week, last month, last 3 months, last 6 months, last year, or a custom range
- Account picker — Filter to one social account, a few, or all of them
Set the filters once on any page and they stick as you move between Reporting Home, Journeys, Posts & Engagements, and Social Attribution.
Analytics start date
Scrollmark only shows data starting from when your account was first connected. If you're looking at a date range before that, the charts will read empty — it's not a bug.
Who can see analytics
Analytics pages are gated by the view_analytics permission. If a teammate doesn't see the Analytics tab, their role is missing that permission — fix it in Settings.