Follower profiles
Every conversation, tag, contact detail, and UGC post for a single person — one page.
The follower profile is where you stop thinking about audience at the dashboard level and start thinking about this specific person who just DM'd us. Clicking any row in the Audience table opens their profile.
The layout
The profile page is split into three regions:
- Left sidebar — identity, contact info, loyalty points, tags, custom fields, and the activity feed.
- Main area — two tabs: Analytics (location, engagement metrics, AI-written summary) and UGC (every post they've made mentioning you).
- Top-right toolbar — quick actions: state dropdown, manual sync, jump to Inbox, view event history.
Sidebar — who this person is
Everything you need to know about the follower, glanceable in one panel.
Identity block
- Profile picture, display name, and handle (linked out to the source platform)
- Email — click the pencil to edit or add multiple addresses
- Phone — same deal
- Address, if Scrollmark has resolved a location for them
Profile stats
A 2-column grid of the stats that matter for this social network:
- Loyalty Points — always shown
- Follow us — Instagram only (Yes / No / Unknown)
- Follower Count — Instagram only
- Opted In — Facebook only
Tags
The tag section shows every tag currently applied. Click + to add more, or click the x on any tag to remove it. Tags here are the same tags you can filter on in Segments.
Custom fields
If your tenant has custom fields set up (e.g. shirt-size, lifetime-value, favorite-product), they show up here with resolved values for this user.
Activity feed
A chronological list of every interaction Scrollmark has tracked with this person: comments, DM replies, story mentions, caption mentions. Each entry shows the type and the content.
Exclude from journeys toggle
On supported platforms, a Exclude from journeys toggle lets you stop this specific user from being targeted by any active journey. Good for VIPs you want to handle personally, or for anyone who's asked to be left alone.
Main area — what they've been doing
Analytics tab
- Summary — a short, AI-written paragraph describing who this person is based on their tags and engagement history. Loads asynchronously when you open the page.
- Highlighted metrics — counts and headline numbers for this user's interactions with you.
- Location map — a pin on the world map if Scrollmark has a last-known location for them.
UGC tab
Every user-generated post this person has made that mentions your brand — comments, story mentions, caption mentions, and standalone posts with your tag. Filter by post type and media type, search by caption, and click through to the original post on the source platform.
Top-right actions
State dropdown
Set the user's current state (e.g. Active, Blocked, VIP). States drive inbox behavior and routing rules.
Manual sync
Force Scrollmark to re-fetch this user's latest profile data from the source platform. Useful if their handle or profile picture just changed.
Go to Inbox
Opens the unified inbox filtered to conversations from this username.
View history
Opens the event history page for this user — every Scrollmark event triggered against their engager ID.
Common workflows
Dig into a confusing comment
Someone left a weird comment. Click their row in Audience (or open their profile from Inbox) and scan the Activity feed — you'll usually find context in the last 3-5 interactions.
Build a VIP list
Tag your top 50 followers with vip, then use the Exclude from journeys toggle on each profile to make sure your automations never treat them like strangers.
Turn a commenter into a lead
Open their profile, click + on the email field, and paste the email they just sent you. Now they'll show up in the User Has Contact Info = Yes filter.
The profile page is the truth
When a teammate asks "why did Scrollmark tag this person as a superfan?" — the answer is always on their profile. Tags, activity, and the AI summary together tell you exactly why they landed in any given segment.