Segments
Filter your audience by tags, engagement, loyalty points, and seven other dimensions.
A segment in Scrollmark is a filtered view of your audience. You build it by stacking filters in the Filter by modal on the Audience page. The table updates live as you adjust filters, and the URL preserves your selection so you can bookmark or share it.
About saved segments
Scrollmark does not yet let you name and save segments for reuse across journeys — that's on the roadmap. For now, the filters you apply persist in the URL query string. Bookmark the page to come back to the same slice.
What you can filter on
The Filter by modal (top-left of the Audience page) exposes these dimensions. Each one has a toggle — flip it on, set the value, and save.
| Filter | What it does |
|---|---|
| Tags | User has any of the tags you pick (OR, not AND) |
| Loyalty Points | Min/max loyalty point range |
| User Opted In | Yes or No (Facebook accounts only) |
| User Has Contact Info | User has an email or phone on file |
| User Follows Us | Yes or No (Instagram only) |
| Follower Count | Min/max follower count (Instagram only) |
| Last Interaction Time | Date range for most recent interaction |
| Engaged Posts | User engaged with specific posts, via comment, story mention, caption mention, DM reply, or story reply |
You can stack as many filters as you want. They combine with AND logic — a user must match every enabled filter to show up in the table.
Building a segment
Open Audience from the sidebar
Click Audience. Make sure the account selector up top points at the brand you care about.
Hit the Filter button
Top-left of the page, next to the sort dropdown. The Filter by modal opens.
Toggle on the dimensions you want
Each filter section has a toggle. Flip it on and the controls below become active — pick your tags, set min/max ranges, choose Yes/No.
Save
Hit Save. The modal closes and the audience table refreshes to show only matching users. The count next to the filter icon tells you how many filters are active.
Sort the result
Use the Sort dropdown next to the filter button. Options: Recent Activity (default), Newest First, Oldest First.
Example segments worth building
| Segment idea | How to build it |
|---|---|
| High-intent followers | Tags = warm-lead, User Has Contact Info = Yes |
| Dormant superfans | Loyalty Points min = 50, Last Interaction Time older than 30 days |
| Micro-influencer candidates | User Follows Us = Yes, Follower Count min = 1000, max = 50000 |
| Contest entrants | Engaged Posts = your contest post, Engagement Type = Comments |
| Anyone who DM'd us this week | Engaged Posts enabled, Engagement Type = Replied to DM, Last Interaction Time = last 7 days |
Tags — the most useful filter dimension
Tags power almost every segment worth building. You create and manage them at Audience → Manage Tags (button in the top-right of the Audience page).
Open Manage Tags
From Audience, click Manage Tags in the top-right. You land on the tag table.
Create a tag
Hit Create New Tag. Give it a name, a description (so your teammates know what it means), and a color.
Apply the tag
Open any follower profile and use the tag section in the sidebar. Tags can also be applied automatically via journeys.
Filter on it
Back on Audience, open Filter by, toggle on Tags, pick the tag you just made, and save.
Tags beat inbox folders
Because tags are a filter dimension, a journey trigger, and a profile attribute all at once, a well-maintained tag library is the single highest-leverage thing you can do with your audience data.
Gotchas
- Tags OR, filters AND. Multiple tags inside the tag filter match if the user has any one. Multiple filters across the modal all have to match.
- Social network differences. Some filters only show for specific networks — Follower Count and User Follows Us are Instagram-only; Opted In is Facebook-only.
- Filters reset on page leave. Until saved segments ship, bookmark the URL or keep the tab open.